You know how to drive results. But do you know how to drive results without driving yourself into the ground?


Here's what nobody tells senior leaders: You don't need another leadership framework. You need executive resilience coaching that teaches you to optimize your mental fitness so pressure becomes your competitive advantage instead of your weakness.

I'm Rae Francis - former EVP turned Executive Resilience Coach. After 14 years climbing leadership ranks and 16 years as a therapist, I've seen the gap that's destroying high-performing leaders: You know how to lead. You just don't know how to lead sustainably.

You're managing more complexity than ever. Making decisions with incomplete information. Leading through constant change while everyone looks to you for stability. The intensity that made you successful is now making you exhausted.

Sound Familiar?

  • You're making critical decisions on mental fumes by 3 PM

  • Your stress response is unconsciously affecting your entire team

  • You know you should "work on your leadership," but most development feels like generic advice that doesn't fit your reality

  • You're succeeding at work but running yourself into the ground doing it

Strategic Mental Fitness & Executive Resilience Coaching - the missing piece that transforms how you handle pressure, make decisions, and sustain peak performance without burning out.


This isn't stress management. It's leadership mental fitness and performance optimization that works with your psychology instead of against it.

The only executive resilience coach who combines:

✓ Senior leadership experience (Former EVP who lived these challenges)

✓ Therapeutic expertise (16 years understanding the psychology of high performance)

Purpose-driven leadership development (Values-based leadership that creates sustainable results)

Discover your unique stress pattern and how to optimize it for peak performance
Free 20-minute conversation to explore how leadership mental fitness applies to your specific challenges

"My team performance improved 40% once I learned to optimize my stress response instead of managing it."
— Senior Director of Sales, Technology Organization

Featured by Associated Press for innovative mental health and organizational resilience programs, 2025 Best Holistic Mental Health Coach, Psychology Today verified provider with specialized executive focus

Most leadership development treats the symptoms. We optimize the source.

The Executive Mental Fitness Advantage

The 4 Frameworks:

Pressure Optimization Protocol:  Turn stress into your competitive advantage

  • Master your unique stress signature for peak decision-making

  • Learn to make decisions from clarity, not reactivity

  • Build sustainable high-performance rhythms

Cognitive Load Management:   Protect your mental bandwidth for what matters most

  • Strategic mental energy allocation for maximum impact

  • Decision automation systems that preserve cognitive capacity

  • Mental firewall techniques for executive-level demands

Emotional Intelligence as Business Intelligence:  Read the room, influence outcomes, create trust

  • Understand the emotional dynamics that drive business decisions

  • Navigate difficult conversations with confidence and skill

  • Build authentic relationships that accelerate results

Leadership Sustainability Systems:  Build performance that compounds over time

  • Design your leadership operating system for long-term impact

  • Energy management strategies that fuel rather than drain

  • Purpose-driven resilience that gets stronger under pressure

Why Senior Leaders Choose Executive Resilience Coaching & Mental Fitness

Most leadership coaches have never sat in your chair. I spent 14 years climbing leadership ranks to EVP level while simultaneously training as a therapist for 16 years. This dual perspective reveals patterns that others miss.

The Gap Others Miss:

  • Business coaches understand strategy but miss the psychology

  • Executive coaches know leadership but ignore the nervous system

  • Therapists understand the mind but lack business context

  • I bridge all three - giving you leadership optimization that actually works with how your brain functions under pressure

What This Means for You:

✓ Strategies that work in real-world business pressure, not just theory

✓ Understanding of what you're actually experiencing as a senior leader

✓ Tools that optimize your existing strengths rather than trying to fix you

✓ Results that show up in both your performance and your well-being

Alex, VP of Technology:

“ "I was promoted to VP but burning out my team with my stress response..."

Executive Performance Accelerator Starter Kit

Self-Guided Foundation Program Price: $297

What You Get:

  • The Executive Performance Accelerator (Luxury black leather executive journal - 90-day leadership optimization system)

  • Digital Resource Library with introduction to the 4 Strategic Mental Fitness frameworks

  • Bonus: January 2026 Cohort Opportunity (Option to join 4-week intensive group program - sign up starts October 1st, 2025.)

Main Goal: Experience our methodology and build the foundation for sustainable leadership performance

Perfect For: Directors and Senior Directors who want to test-drive our approach before deeper investment

Executive Resilience & Mental Fitness Programs:


Strategic Mental Fitness 1:1 Coaching

Guided Transformation with 1:1 Coaching Price: $5,200

Everything from Starter Kit, PLUS::

  • 12 Bi-Weekly 1:1 Coaching Sessions (60 minutes each, 6 months)

  • Between-Session Support for real-time challenges

  • Mid-Point and Final Assessments with progress tracking

Perfect For: VPs, Senior Directors, and Directors ready to do the deep work with expert guidance


Strategic Mental Fitness Mastery

Executive Leadership Transformation: $14,000

Everything from Strategic Mental Fitness, PLUS::

  • Extended Engagement (9 months total with 18 sessions)

  • Team Integration Component with stakeholder sessions

  • VIP Access & Priority Support

  • Custom Leadership Legacy Planning

Perfect For: VPs preparing for C-suite transitions and senior executives facing major challenges

** Most Popular: Strategic Mental Fitness Intensive

Is Strategic Mental Fitness Right for You?

Great Fit For:

  • Directors, Senior Directors, and VPs who are succeeding but unsustainable

  • High-performing leaders seeking sustainable performance coaching for complex demands

  • Purpose-driven leaders who want to align their values with their performance through values-based leadership

  • Results-oriented professionals ready to optimize rather than just manage stress

Not Right For:

  • Leaders looking for quick fixes or magic bullets

  • People who want to be told what they want to hear instead of what they need to hear

  • Anyone not ready to do the work of real optimization

For any coaching programs we do consultations first to ensure it’s the right fit.

The Leader Who Understands Your Reality

The Dual Perspective That Changes Everything

Most people see my credentials and think "impressive resume." What they don't see is why this combination matters for your leadership.

14 years climbing leadership ranks taught me what it feels like to make decisions with incomplete information, manage through constant change, and carry the weight of organizational success.

16 years as a therapist taught me how the human mind actually works under pressure, why most "leadership advice" fails, and what creates real, sustainable change.

The result? I'm the coach who can help you optimize your leadership performance while working WITH your psychology instead of against it.

Rae Francis, M.A., MBA

Credentials:

  • Master's in Psychology and Counseling, Trinity University

  • MBA, NYU Stern School of Business

  • Child & Family Traumatic Stress Certification, Yale University

  • Trauma-Informed Certification, Columbia University

  • Leadership & People Development Certification, Columbia University

  • Leading Effective Decision Making, Yale University

  • Customer Centric Growth Leadership, The Wharton School

Media Recognition:

  • Featured by Associated Press for innovative mental health and organizational resilience programs

  • 2025 Best Holistic Mental Health Coach

  • Psychology Today verified provider with specialized executive focus

  • Women's Insider feature on empowering executive transformation

  • Published thought leader on executive burnout, emotional regulation, and high-functioning anxiety

Ready to Transform How You Lead Under Pressure?


Start with your Strategic Mental Fitness Assessment - discover your unique stress signature and how to optimize it for peak performance. Or book a consultation - let's talk about how this applies to your specific leadership challenges.