Preventive Mental Health Care: Why Therapy for Self-Awareness Is the Future of Wellness
Here's something that might surprise you: 58.9 million Americans are currently living with a mental illness, but only 18.8% are receiving any kind of treatment. That means millions of people are struggling in silence, waiting until their mental health reaches a crisis point before seeking help.
But what if I told you there's another way? What if, instead of waiting until you're drowning to learn how to swim, you could build your emotional resilience while you're still standing on solid ground?
That's exactly what preventive mental health care offers - and it might just be the missing piece in how we think about wellness.
I've been working with clients for over 16 years, and I've watched the mental health landscape evolve dramatically. What I'm seeing now is a beautiful shift: people are no longer waiting for rock bottom to invest in their emotional well-being. They're seeking therapy for self-awareness, personal growth counseling, and mental health coaching as a form of emotional maintenance - like going to the gym for your mind.
And honestly? It's about time.
The Gap Between Self-Help and Crisis: Where Most People Get Stuck
Let me paint a picture that might feel familiar. You've downloaded meditation apps, read self-help books, and listened to wellness podcasts. You're functional - maybe even successful by most measures - but something feels off. You're not in crisis, but you're not thriving either. You're stuck in that gray area between "I'm fine" and "I need help."
Sound familiar?
This is where so many people find themselves today. Traditional therapy often feels like it's designed for people in acute crisis, while self-help resources, though valuable, can only take you so far when you're dealing with deeper questions about who you are, what you want, and how to navigate life's complexities.
Why Self-Help Isn't Always Enough
Don't get me wrong - I love that people are taking initiative with their mental wellness. But here's what I've learned: when you're trying to understand patterns that have been with you for decades, when you're navigating major life transitions, or when you're working through questions of identity and purpose, apps and books often fall short.
You need space to process, reflect, and explore with someone who can help you see your blind spots and patterns with compassion and insight. That's where therapy for personal development and self-awareness counseling come in.
The Traditional Therapy Misconception
On the flip side, many people assume that counseling and therapy are only for people who are struggling with diagnosed mental health conditions or major life crises. This couldn't be further from the truth.
Preventive mental health services are designed for people who want to understand themselves more deeply, build emotional resilience, and navigate life with greater awareness and intention. It's therapy for people who are curious about their own minds and committed to personal growth.
What Is Preventive Mental Health Care? A New Approach to Wellness
Think of preventive mental health care as emotional maintenance for your mind. Just like you might see a personal trainer to stay physically fit or visit a doctor for annual check-ups, preventive mental health services help you maintain and optimize your emotional well-being before problems develop.
The Core Elements of Mental Health Prevention
Early Pattern Recognition: Learning to identify your emotional patterns, stress responses, and behavioral tendencies before they become problematic.
Resilience Building: Developing tools and strategies that help you navigate life's inevitable challenges with greater ease and recovery.
Self-Awareness Development: Gaining deeper insight into your values, motivations, and the unconscious beliefs that drive your decisions. This includes understanding your personal growth areas and how you want to evolve as a person.
Emotional Regulation Skills: Building your capacity to manage difficult emotions in healthy ways, rather than avoiding or being overwhelmed by them.
Emotional Maintenance: Just like physical maintenance keeps your body functioning well, emotional maintenance involves regularly checking in with your mental state, processing experiences, and addressing small issues before they become overwhelming. This includes developing habits for ongoing self-reflection and emotional care.
Relationship and Communication Enhancement: Improving how you connect with others and express your needs and boundaries.
Values Clarification and Goal Alignment: Understanding what truly matters to you and ensuring your life choices reflect those values while supporting your continued personal growth.
Generational Pattern Interruption: For many millennials especially, this involves consciously examining and changing patterns inherited from previous generations, using new knowledge about child development and emotional health to create healthier family dynamics.
Evidence-Based Approaches That Support Personal Growth
The beautiful thing about preventive mental health care is that it uses the same evidence-based therapeutic approaches that have been proven effective for treating mental health conditions, but applies them to support growth and prevention instead.
Cognitive Behavioral Therapy (CBT) helps you understand the connection between your thoughts, feelings, and behaviors, giving you tools to create positive changes in all three areas. CBT is particularly effective for preventive care because it teaches practical skills for managing anxiety, challenging unhelpful thinking patterns, and creating behavioral changes that support your goals.
Mindfulness-Based Counseling teaches you to observe your thoughts and emotions without being controlled by them, creating space between stimulus and response. This approach is excellent for emotional maintenance and developing the self-awareness needed for personal growth.
Acceptance and Commitment Therapy (ACT) focuses on clarifying your values and learning to take action aligned with those values, even when facing difficult emotions or circumstances. ACT is especially powerful for people working on personal development and creating meaningful change in their lives.
These aren't just therapeutic techniques for people with mental illness - they're life skills that can benefit anyone who wants to live with greater awareness, resilience, and intentionality.
Who Benefits from Preventive Mental Health Services?
The short answer? Almost everyone. But let me be more specific about who I see thriving with this approach.
Young Professionals and Life Transitions
If you're in your twenties or thirties, you're likely navigating multiple transitions simultaneously: career development, relationships, maybe starting a family, financial pressures, and the ongoing process of figuring out who you are as an adult.
Preventive therapy for millennials and mental health support for young professionals can provide crucial support during these formative years. Instead of struggling through these transitions alone or waiting until you're burned out to seek help, you can develop skills and insights that serve you throughout your life.
The Highly Functioning but Unfulfilled
I work with many clients who, on paper, have everything together. They're successful in their careers, have good relationships, and take care of their responsibilities. But they feel empty, disconnected, or like they're going through the motions of life without really living it.
Therapy for self-improvement and personal growth counseling can help you move from surviving to thriving, from functioning to flourishing.
People in Caring Professions
If you spend your days taking care of others - whether as a healthcare worker, teacher, parent, or in any other caring role - you know how easy it is to neglect your own emotional needs.
Mental health coaching and wellness therapy can help you develop strategies for maintaining your own well-being while caring for others, preventing the burnout that's so common in helping professions.
Anyone Wanting to Break Generational Patterns
Maybe you grew up in a family where emotions weren't discussed, where conflict was avoided, or where unhealthy patterns were normalized. Preventive mental health care can help you develop new ways of being that don't just help you, but can positively impact future generations.
People Facing Modern Life Challenges
Let's be honest - modern life is complicated. Social media comparison, information overload, work-life balance struggles, climate anxiety, political stress - these are challenges that previous generations didn't face in the same way.
Self-awareness therapy and mindfulness-based coaching can help you navigate these modern challenges with greater resilience and clarity.
The Millennial Generation Breaking Cycles
There's something particularly powerful happening with millennials and mental health. This generation has unprecedented access to information about child development, psychology, and emotional wellness. They're the first generation to really understand the "why" behind their childhood experiences and family patterns.
But here's what's wild: with all this knowledge comes the overwhelming realization of how much there is to unlearn and heal from, even when your childhood wasn't obviously traumatic or "bad." Millennials are discovering that patterns around communication, emotional expression, boundaries, and relationships that seemed normal growing up may actually not be serving them well as adults.
They're trying to raise their children differently while simultaneously having to educate and set boundaries with their own parents. They're breaking generational patterns while building new ones, often without much support or modeling for how to do this well.
This creates a unique need for preventive mental health support - not because anything is "wrong," but because consciously changing generational patterns requires intentional work, self-awareness, and often professional guidance to navigate the complexity of family systems and childhood conditioning.
Why Millennials and Gen Z Are Leading the Mental Health Prevention Movement
There's something really beautiful happening with younger generations and mental health. They're rejecting the idea that you have to suffer in silence or wait until you're in crisis to seek support.
Shifting Mental Health Stigma
Millennials and Gen Z have grown up with more mental health awareness than any previous generation. They're normalizing therapy, talking openly about emotional well-being, and viewing mental health care as a form of self-care rather than a sign of weakness.
This shift is creating space for preventive approaches that previous generations might not have considered.
Values-Driven Wellness Choices
Younger adults are incredibly values-driven in their wellness choices. They want services that align with their beliefs about authenticity, personal growth, and social responsibility.
Preventive mental health services appeal to this demographic because they're about becoming the person you want to be, not just fixing what's wrong.
Digital Natives Embracing Accessible Care
Having grown up with technology, younger generations are comfortable with online mental health coaching, virtual wellness therapy, and hybrid models that combine in-person and digital support.
This openness to digital mental health services has made preventive care more accessible and convenient than ever before.
Proactive Rather Than Reactive
Perhaps most importantly, millennials and Gen Z tend to be proactive about their health and well-being. They're more likely to invest in prevention - whether that's eating well, exercising regularly, or seeking therapy for personal development - rather than waiting for problems to develop.
The Rise of Online Preventive Mental Health Services: Accessibility Meets Innovation
One of the most exciting developments in mental health care has been the expansion of online and virtual services. This has made preventive mental health care accessible to people who might not otherwise be able to access it. As someone who exclusively provides online therapy and counseling, I've seen firsthand how transformative virtual mental health services can be.
The Power of Therapy from Your Own Home
There's something incredibly powerful about receiving mental health support from the comfort and safety of your own space. When you're in your own home, you're already in a place where you feel most like yourself. There's no travel time, no sitting in waiting rooms, no worry about running into someone you know.
This comfort can actually deepen the therapeutic work. Many clients find they're more open and vulnerable when they're in their own environment, surrounded by things that make them feel safe and grounded.
Teletherapy for Personal Growth
Virtual counseling sessions focused on self-awareness and personal development offer all the benefits of traditional therapy with added convenience and accessibility. You can work with a therapist who specializes in your specific needs regardless of your geographic location.
This is particularly powerful for preventive mental health care, where you might be looking for very specific expertise in areas like values clarification, emotional regulation, or breaking generational patterns. Online therapy opens up a much wider pool of specialists who understand exactly what you're working on.
Geographic Freedom and Specialist Access
One of the biggest advantages of online mental health services is that most therapists and counselors can now support clients across multiple states. This means you're not limited to whatever mental health providers happen to be in your immediate area.
If you're looking for someone who specializes in preventive mental health care, personal growth, or working with millennials on generational pattern breaking, you can find that person regardless of where you live. This access to specialists is a game-changer for people seeking very specific types of support.
Online Mental Health Coaching
Mental health coaching blends therapeutic insights with goal-oriented support. It's perfect for people who want to work on personal development but may not need traditional therapy services. The online format makes this type of support incredibly flexible and accessible.
Flexible Scheduling for Modern Life
Online preventive mental health services often offer more flexible scheduling options, making it easier to prioritize your mental wellness even with a busy work or family schedule. No commute time means you can fit sessions into lunch breaks, early mornings, or evenings in ways that would be impossible with in-person appointments.
This flexibility is crucial for the preventive model, where consistency and regular check-ins are key to maintaining emotional wellness and continuing personal growth.
Breaking Down Traditional Barriers
The shift to online services has removed many of the barriers that previously prevented people from accessing preventive care: geographic limitations, scheduling constraints, transportation issues, and even some of the stigma associated with walking into a mental health provider's office.
For many people, the privacy and convenience of online therapy makes it easier to take that first step toward prioritizing their mental wellness.
What to Expect from Preventive Mental Health Care: Your Journey to Self-Awareness
If you're considering therapy for self-awareness or personal growth counseling, you might be wondering what the process actually looks like. Let me walk you through what you can expect.
The Initial Phase: Getting to Know Yourself
In the beginning, much of the work focuses on developing self-awareness. You'll explore your patterns, triggers, values, and goals. This isn't about fixing anything that's wrong with you - it's about understanding how you work so you can make more intentional choices.
You might work on identifying your emotional patterns, understanding your communication style, or exploring how your family background influences your current relationships and decisions.
The Development Phase: Building Skills and Insights
As you develop greater self-awareness, you'll start building specific skills for managing emotions, communicating effectively, setting boundaries, and navigating stress. You'll also deepen your understanding of what you want your life to look like and what values you want to guide your decisions.
The Integration Phase: Applying Insights to Real Life
The goal of preventive mental health care isn't just insight - it's sustainable change. You'll work on integrating what you've learned into your daily life, relationships, and decision-making processes.
Ongoing Maintenance: Staying Aligned and Resilient
Just like physical fitness, emotional wellness benefits from ongoing attention. Many people find that periodic check-ins with a therapist or mental health coach help them stay aligned with their values and continue growing.
Common Misconceptions About Preventive Mental Health Care
Let me address some of the concerns or misconceptions I often hear about therapy for personal development and self-awareness counseling. These beliefs keep so many people from getting support that could genuinely transform their lives, and I think it's time we challenge them directly.
"I Don't Have Real Problems"
This is probably the most common concern I hear, and it breaks my heart every time. People will dismiss their own struggles with emotional regulation, relationship conflicts, work stress, or major life transitions because they think therapy is only for people with "serious" mental health conditions.
Can I tell you something? Learning how to navigate conflict in your relationships IS a real problem worth addressing. Feeling overwhelmed by big life decisions IS worth getting support for. Struggling with boundaries, people-pleasing, or perfectionism - these aren't character flaws to just accept. They're patterns that affect every aspect of your life, and they deserve attention and care.
Here's what therapy and counseling can help with that has nothing to do with depression or crisis:
Learning how to communicate your needs without feeling guilty
Understanding why you keep attracting the same types of problems in relationships
Developing confidence in making major life decisions
Building emotional regulation skills so you don't feel hijacked by your feelings
Processing major life transitions like career changes, moving, or becoming a parent
Working through family dynamics that still affect your adult relationships
Simply having a safe space to talk through what's on your mind with someone trained to help you see patterns and possibilities
Sometimes people just need someone to talk to - someone who isn't their partner, parent, or best friend - someone whose job it is to listen without judgment and help you sort through your thoughts and feelings. That's not only valid, it's incredibly valuable.
People worry that seeking therapy for personal growth means they're taking resources away from people who "really need" mental health care. But here's the truth: investing in your mental health before you're in crisis is one of the most responsible things you can do. It's like eating well and exercising to prevent heart disease rather than waiting until you have a heart attack.
When you develop emotional skills and self-awareness proactively, you're less likely to need crisis intervention later. You're also modeling healthy behavior for the people around you - your children, your friends, your colleagues. You're contributing to a culture where mental wellness is normalized and prioritized.
Your struggles don't have to be "severe enough" to deserve attention. Your emotional well-being matters, period.
"It's Self-Indulgent" / "I Should Just Pull Myself Up by My Bootstraps"
This misconception runs deep in our culture, and it's doing so much damage. Somehow, we've gotten the message that investing in our mental and emotional health is selfish or indulgent, while investing in our physical health is responsible and admirable.
Think about it: We spend money on gym memberships, organic food, supplements, fitness trackers, personal trainers, and wellness retreats. We invest in our physical appearance, our homes, our cars, our hobbies. We hire professionals to help us with our taxes, our legal issues, our home repairs, our career development.
But when it comes to our emotional well-being - something that is literally part of every single moment of your life, whether you're alone or with others - we're supposed to just figure it out on our own?
Your emotional state affects:
Your ability to make clear decisions
Your stress levels and physical health
Your productivity and creativity at work
Your capacity to be present with your children
Your overall life satisfaction and sense of purpose
This isn't self-indulgent - this is essential maintenance for the most important relationship you'll ever have: the one with yourself.
People who understand themselves well, who can regulate their emotions and communicate effectively, who are aligned with their values - these people show up better in their relationships, their work, and their communities. When you invest in your mental health, you're not just helping yourself. You're becoming a better partner, parent, friend, colleague, and community member.
The "pull yourself up by your bootstraps" mentality assumes that you should already know how to do everything, that needing help is weakness, and that struggle is a character flaw rather than a normal part of being human. None of these assumptions are true or helpful.
"I Should Be Able to Figure This Out on My Own"
This belief frustrates me more than almost any other, because it's so fundamentally at odds with how we approach every other area of learning and growth in our lives.
We spend our entire lives seeking teachers, mentors, and leaders. We go to school for decades to learn from experts. We hire coaches for sports, music lessons for instruments, tutors for subjects we struggle with. We read books, take courses, attend workshops, and seek mentorship in our careers.
We understand that learning from people who have expertise and experience is not only normal but smart. We're communal people. We need community. We learn and grow through relationship and guidance.
So why, when it comes to understanding our emotions, navigating relationships, and developing self-awareness, do we suddenly think we should just intuitively know how to do these things?
Here's the reality: The only modeling most of us have for emotional regulation, communication, and relationship skills comes from our families of origin and the people around us growing up. For many people, that modeling was... not great. Maybe your parents didn't know how to manage conflict. Maybe emotions weren't discussed in your household. Maybe you learned that your needs didn't matter, or that expressing feelings was dangerous.
Why would that incomplete, and often unhealthy, modeling be enough to guide you through the complexities of adult emotional life?
You deserve to have actual tools, education, and support around mental and emotional wellness. You deserve to learn from people who have spent years studying human psychology, relationship dynamics, and emotional regulation. You deserve to have someone in your corner who can help you see your blind spots with compassion and guide you toward healthier patterns.
We all have blind spots. We all have patterns and beliefs that are invisible to us but obvious to others. We all have areas where our childhood experiences or cultural conditioning limit our ability to see clearly.
Working with a trained professional doesn't mean you're weak or incapable - it means you're smart enough to use all available resources to become your best self. It means you understand that growth happens in relationship, and that there's wisdom in learning from people who have expertise in areas where you want to develop.
"It's Too Expensive"
I understand that mental health services represent an investment, and I don't take lightly the fact that not everyone has unlimited resources for self-care. But I want to offer a different perspective on the cost of therapy and counseling.
First, let's talk about flexibility in how you approach mental health support. Therapy and counseling don't have to follow a rigid weekly schedule that many people assume is the only option. You have choices:
Weekly sessions work well when you're actively working through something or want consistent support and momentum in your personal growth.
Bi-weekly sessions can be perfect for maintenance and ongoing support while managing a busy schedule and budget.
Monthly sessions are excellent for check-ins, accountability, and periodic guidance as you implement what you're learning.
Many therapists and mental health coaches also offer monthly packages that provide a discount for committing to multiple sessions upfront. These packages often include additional support like email check-ins or resources between sessions.
Here's something that might put the cost in perspective: a therapy session often costs about the same as a night out for dinner and drinks. Think about it - one evening at a nice restaurant can easily cost $100-150, and while that might be enjoyable, it's gone the next day. A therapy session costs roughly the same but provides insights, tools, and skills that you'll use for the rest of your life.
Additionally, many mental health providers offer sliding scale fees based on income, and an increasing number of insurance plans are covering preventive mental health services. There are also innovative models emerging, like group therapy options, online coaching programs, and hybrid approaches that can make mental health support more affordable.
Many people find that the insights and skills they gain through preventive mental health care actually save them money in the long run. When you develop better emotional regulation, communication skills, and self-awareness, you tend to:
Make better decisions in relationships, avoiding costly relationship conflicts or breakups
Perform better at work, leading to career advancement and higher income
Avoid stress-related health problems that can be expensive to treat
Make more thoughtful financial decisions because you understand your emotional triggers around money
Reduce impulse purchases and other spending driven by emotional needs
But here's what I really want you to consider: What is it costing you NOT to invest in your mental health?
What is it costing you to:
Stay stuck in patterns that don't serve you?
Struggle with the same relationship conflicts over and over?
Feel anxious or overwhelmed without tools to manage those feelings?
Make decisions from a place of fear or confusion rather than clarity?
Miss out on deeper connections because you don't know how to be vulnerable?
Stay in situations that drain your energy because you don't know how to set boundaries?
But beyond the tangible costs, we can't put dollar signs on our own well-being or the health of our relationships. What's it worth to have a stronger partnership with your spouse? What's the value of being emotionally available and present with your children? How do you price the peace of mind that comes from understanding yourself and feeling confident in your decisions?
What's it worth to have friendships where you can be authentic and vulnerable? To have healthier relationships with your family members, free from old patterns and resentments? To feel capable of navigating conflict with grace rather than avoiding it or exploding?
When you think about it this way, the cost of NOT getting support for your mental and emotional well-being can be much higher than the investment in therapy or counseling.
Your emotional well-being isn't a luxury - it's a necessity. And like any other essential investment in your health and future, it deserves a place in your budget and your priorities.
How to Find the Right Preventive Mental Health Care for You
If you're ready to explore therapy for personal development or mental health coaching, here's how to find the right fit for your needs and goals.
Identifying Your Goals and Preferences
Before you start looking for a provider, spend some time thinking about what you hope to gain from the experience:
Are you looking for general self-awareness and personal growth?
Do you want to work on specific skills like communication or emotional regulation?
Are you navigating a particular life transition or decision?
Do you prefer individual work or might you benefit from group experiences?
Finding Qualified Providers
Look for mental health professionals who specialize in:
Preventive mental health care
Therapy for personal development
Self-awareness counseling
Mental health coaching
Values-based therapy
Mindfulness-based approaches
Questions to Ask Potential Providers
When you're considering working with someone, don't hesitate to ask questions:
What is your experience with preventive mental health care?
What approaches do you use for personal growth and self-awareness work?
How do you typically structure therapy for people seeking personal development?
What can I expect from the process?
Considering Online vs. In-Person Options
Think about what format would work best for your lifestyle and preferences:
Do you prefer the convenience of online sessions?
Would you benefit from in-person connection?
Might a hybrid approach work well for you?
Starting Your Search
You can search for:
"preventive mental health care near me"
"self-awareness counseling online"
"mental health coaching virtual"
Many directories now allow you to filter by specialty, so you can specifically look for providers who focus on personal development and preventive care.
The Future of Mental Wellness: Making Preventive Care the Norm
I believe we're at a turning point in how our culture thinks about mental health. We're moving away from the medical model that focuses solely on treating illness, toward a wellness model that emphasizes prevention, growth, and optimization.
Workplace Mental Wellness
Forward-thinking employers are beginning to offer preventive mental health services as part of their employee wellness programs. They're recognizing that supporting their employees' emotional well-being not only benefits the individuals but also improves productivity, creativity, and workplace culture.
Integration with Physical Health
We're also seeing greater integration between mental and physical health care. Just as we now understand that mental health affects physical health, we're beginning to treat emotional wellness as an essential component of overall health maintenance.
Accessibility and Affordability
As demand for preventive mental health services grows, we're likely to see increased insurance coverage, more affordable options, and innovative service delivery models that make these services accessible to more people.
Cultural Shift
Perhaps most importantly, we're seeing a cultural shift where seeking therapy for personal growth and self-awareness is becoming as normal and accepted as going to the gym or eating organic food. This normalization removes stigma and encourages more people to invest in their mental wellness proactively.
Your Mental Health Journey Starts with a Single Step
Here's what I want you to know: you don't have to wait until you're struggling to invest in your mental health. You don't need to have a diagnosis or be in crisis to benefit from therapy or counseling. You don't need anyone's permission to want to understand yourself better or to grow as a person.
Preventive mental health care is for anyone who wants to live with greater awareness, resilience, and intentionality. It's for people who want to understand their patterns, develop emotional skills, and align their lives with their values. It's for people who believe that mental wellness is just as important as physical wellness.
If you've been considering therapy for self-awareness or personal growth, I encourage you to take that step. The investment you make in understanding yourself, developing emotional skills, and building resilience will pay dividends in every area of your life - your relationships, your work, your parenting, your ability to navigate stress and change.
You deserve to thrive, not just survive. You deserve to live with clarity about who you are and what you want. You deserve support as you grow and evolve as a human being.
The future of mental wellness is preventive, proactive, and focused on helping people become their best selves. And that future is available to you right now.
📩 Ready to invest in your mental wellness and personal growth before crisis hits? Preventive mental health care and therapy for self-awareness can help you understand yourself more deeply, build emotional resilience, and align your life with your values. Whether you're navigating life transitions, seeking personal development, or simply want to maintain your mental wellness proactively, counseling focused on self-awareness and growth can provide the insight and tools you need to thrive. Schedule your free online therapy consultation today to explore how preventive mental health services can support your journey toward greater self-understanding, emotional resilience, and intentional living.
📗 Explore more mental wellness resources
Rae Francis is a licensed therapist and executive life coach specializing in preventive mental health care, therapy for self-awareness, and personal growth counseling. She offers virtual counseling and mental health coaching across the U.S., with particular expertise in helping high-functioning individuals develop greater self-awareness, emotional resilience, and life satisfaction through evidence-based approaches including CBT, mindfulness-based therapy, and values-clarification work. With over 16 years of experience, Rae combines clinical training with a coaching approach to help clients who are seeking personal development, navigating life transitions, or wanting to optimize their mental wellness before problems develop. Whether you're a young professional building life skills, someone in a caring profession preventing burnout, or anyone interested in understanding yourself more deeply, Rae creates a supportive space for growth that honors your strengths while helping you develop new insights and capabilities. Her approach to preventive mental health care emphasizes building on your existing resilience while developing tools for emotional regulation, communication, and authentic living that serve you throughout your life. Learn more about preventive mental health services at Rae Francis Consulting.